Joe Pulizzi discusses:
The seven steps of starting a business using the Content, Inc model.
What the term Content Tilt means and how to use it to differentiate your business.
How a Content, Inc business is one that must be in it for the long haul.
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Episode Twenty Three features Zev Asch talking about his new book,
How To Get The Most Out Of Marketing: An Action Plan For Small Business Owners
My Key Takeaways:
I really enjoyed talking to Zev, not only about his book but the health scare with his hea...
