Source:
https://www.podbean.com/eau/pb-nufsj-10e9a08
Episode Twenty features Ramon Ray talking about The Celebrity CEO and how entrepreneurs can thrive by building a community and a strong personal brand.
My Key Takeaways:
My interview with Ramon Ray was short, but I believe that it was packed with great business advice.
Ramon didn't let being, let go from the UN stop or define him. In fact, he spoke fondly of his time there. He thinks his knack for technology has helped him move forward and be successful in his business ventures.
Ramon defines brand is what you're known for.
The celebrity CEO concept is that even if you aren't famous, you can become well-known in your market or industry. Example Ramon used was the plumber in a small town who gives cookies to all the kids after he completes a plumbing job. It's also about building a community of fans. You can do that by educating people and providing them content of value that builds trust and relationship with them. Ramon emphasize that you don't have to be an extrovert or be bombastic.
To build a community of fans, Ramona advises, businesses to focus on five key things in their marketing. Number one. Embrace social media and use it to deliver valuable content to your audience. Number two, meet your fans at an event. Whether it be an online event like Facebook live. Or an actual real life meetup.
Number three, have a book because it adds credibility and adds a hook to have people want to talk to you. Number four. Getting publicity in some way to get your name out there. And number five, having a good website and email address so that you can reach your fans on a platform that you can control.
Ramon explains the distinction between a customer and a fan is. A customer is more of a transactional commitment. Whereas a fan may or may not even buy from you, but they will sing your praises.
Ramon recommended the following business books: Marcus Sheridan's "They Ask, You Answer", Gino Wickman's "Traction", and "Profit First" by Mike Michalowicz. Of course we'd be remiss in not recommending his own book. The Celebrity CEO. He also offered that if you direct message them on Instagram with best books, he will send you a list of some of his top book recommendations.
To learn more about Ramon Ray, you can check him out at smarthustle.com or RamonRay.com.
Now next week, we'll have on Rob Cosman talking about online arbitrage and how he's leveraged that to make a lot of money on Amazon. Be sure to hit subscribe in your podcast app so that you don't miss it or any other episodes.
Show notes and more can be found at EntrepreneursOver40.com
