Source:
https://www.podbean.com/eau/pb-pq5hs-10fd84f
Episode Twenty One features Joe Pulizzi talking about how you can build a successful business by following his Content, Inc model!
My Key Takeaways:
Joe was another great guest and his book, Content Inc. is an invaluable resource to myself and other content creators.
Joe is a perfect example of someone that pivoted from what they thought was their plan to something else. Joe had sold his Content Marketing Institute and thought that he was done with marketing. He had published a successful fiction novel and was planning on releasing follow ups to it. Then the Pandemic hit and more people were reaching out to him and becoming interested in his Content Inc model so he felt compelled to pivot and has since launched TheTilt.com specializing in helping content entrepreneurs get up to speed and thrive!
The Content, Inc model involves the following 7 steps to launch and monetize your own content business:
1 Identify the Sweet spot which is where your unique expertise collides with your audiences pain points.
2. Identify the Content Tilt. Determine how you differentiate your content from all of the other content noise out there.
3. Identify the Base. This is where your content will live and be distributed like YouTube or a blog.
4. Audience Building. Use Social Media and SEO to convert visitors into longtime subscribers
5. Revenue. Identify a product and begin charging money for it.
6. Diversify. Grow your business by going into other platforms
7. Sell or Go Big! Exit by selling or build an enterprise.
Overall Joe estimates that while it may take 9 months before a business starts making any revenue it typically takes 4-5 years to go through all 7 steps.
Joe also preaches that while you can grow a platform on rented land, such as YouTube or FaceBook, it is best to move your audience members off on to something that you can control such as a website or mailing list so that you wont be at the mercy of the companies that control the platform that you are on.
Joe uses tools like Google Trends to brainstorm Content idea with by punching in keywords and then taking the Breakout terms that it suggests and potentially basing content around those.
He also highly recommends asking your existing audience what they want to know more about or what their pain points are to find potential sources of content.
Joe goes on to say that once you have consistent traffic that it is best to monetize as soon as possible. He also recommends diversifying the various revenue streams into at least 4 different revenue streams. He added that there is a risk that you might alienate your fans but that it is a small one and you can do things to mitigate it such as choosing the least intrusive options first.
Joe was really in to Cryptocurrency and even has his own one called Tilt Coin. He uses it in a way that I hadn't been previously exposed to and likens it to a customer loyalty program. He rewards new subscribers with 5 dollars worth of Tilt coin and further rewards them when they do things like successfully refer The Tilt to new subscribers or register for Tilt events. Maybe we will have to come up with an EO40 coin! Joe did mention that if you want to get started in crypto to give him a shout at jp@thetilt.com
To learn more about Joe Pulizzi, you can check him out at TheTilt.com. I also highly recommend his book, Content, Inc which you can find on Amazon.com
Now next week, we'll have on Zev Asch talking about his book, How To Get The Most Out Of Marketing: An Action Plan For Small Business Owners! Be sure to hit subscribe in your podcast app so that you don't miss it or any other episodes.
Show notes and more can be found at EntrepreneursOver40.com
