Source:
https://www.podbean.com/eau/pb-pxn47-11af534
Episode Forty One Features Guests Seventeen Through Twenty One Imparting Wisdom and What They Have Learned
My Key Takeaways:
I was extremely lucky to get the following guests as my next five interviews:
Episode 17 - Mary Fain BrandtEpisode 18 - Jo DraperEpisode 19 - Colleen KochannekEpisode 20 - Ramon RayEpisode 21 - Rob Cosman
In this episode:
Mary Fain Brandt talks about how to get rid of feeling like you are stuck in your present job and how to leverage LinkedIn to move forward.
Mary encourages job seekers to text ten people and ask them 'What makes me fabulous?'
Mary shares the differences between a personal LinkedIn profile and a LinkedIn Company page.
Mary shares about how to go about building a brand using LinkedIn.
Jo Draper talks about what she refers to as the 'Seven Chakras of Business'
Jo relates how she has suffered from the Curse of Knowledge before and how patience has helped her in dealing with it.
Jo also discusses some of the differences between the free and professional versions of CANVA.
Jo admits that she too suffers from the inclination to underprice her services and how she has corrected that in her business.
Colleen Kochannek opens up about being let go from her safe corporate job and how she rebounded from it.
Colleen also goes on to relate why she thinks those of us over 50 make the best entrepreneurs.
Colleen also dispels the myth that we need to be on all Social Media platforms and that we should be very intentional with our focus on it.
Colleen advises against getting too crazy when creating a lead magnet.
Ramon Ray defines the word 'BRAND' and expounds on how it applies to us and our businesses.
Ramon goes on to define the 'Celebrity CEO' concept and how it can help us succeed in business.
Ramon also relates on some of the issues that cause entrepreneurs not to succeed in their businesses.
Rob Cosman introduces the concept of Online Arbitrage and how he uses it to make money on Amazon.
Rob introduces some of the software tools that enable him to be successful.
Rob discloses what categories are best for entrepreneurs to start with initially on Amazon
Rob shares his own podcast with us and why he does it.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
Show Notes:
[00:00:00] We're actually starting off today with episode 17 and going through episode 21. The reason for this is because episode 16 was actually a continuation of John Moyer. Talking about hypnosis and his YouTube channel. Our first guest is Mary Fain Brandt the CEO of Mary Fein brand consulting. Founder of the LinkedIn bakery.
[00:00:22] And an international LinkedIn trainer, speaker, and strategist.
[00:00:27] Greg Mills: Okay. Now, what do you recommend for somebody that feels stuck in their current role and wants to try something new? How should they leverage LinkedIn or how can they move forward?
[00:00:38] Mary Fain Brandt: Well for the job seekers, this last year, everything shifted and we haven't seen the fallout from the pandemic. We're still experiencing shortages with, in some industries. You've got to know which industries are taking off. Also remote work and, the hybrid model is here to stay. So that is something to take into consideration.
[00:01:00] Mary Fain Brandt: If you're thinking of pivoting, you need to take inventory of what you're passionate about in the professional sense and where your skills lie. There's some simple exercises that I go through with my clients. Here's one, text 10 people and ask them what makes you fabulous. Don't give them any context, right?
[00:01:18] Mary Fain Brandt: Just ask them what makes you fabulous. Are you a problem solver? Are you a community builder? Right? Then you take some of those key words and you start looking at jobs. So instead of going right into looking for jobs, you need to do the foundational work of who you are. Creating your own personal brand.
[00:01:38] Mary Fain Brandt: I know you might think that's only for business owners, but I'm telling you in 2021, everybody needs to create and implement their own personal brand. As a job seeker, that's totally going to make you stand out, especially when you get on LinkedIn and start engaging with others and creating content.
[00:01:58] Mary Fain Brandt: So create a personal brand and start growing your network because your network is probably where someone's going to introduce you to someone that knows the company that's hiring or knows the hiring manager or hears from another group of an opening that is perfect for you.
[00:02:15] Greg Mills: I'm a company of one, should I even bother with a LinkedIn company or just use my personal profile? And if so, should, how should I even use the LinkedIn Company profile?
[00:02:26] Mary Fain Brandt: So I always recommend that even the solo preneur. So you have a personal profile on LinkedIn and let's establish the difference. A personal profile is yours. It b
